AOAC CASP Meeting

9/7/2019

Not surprisingly, Massive Confusion Exists and Consumer Education is NECESSARY

Only 22% of US 21+ population  knows what cannabinoids are  and can articulate the  definition.

56%  incorrect or do not know 59%  incorrect or do not know

There are no differences in the effects of  CBD or THC

Down from 63% in October

Any product containing hemp  will cause effects such as feeling high,  relaxed, sleepy, etc.

Down from 61% in October

BDS Analytics Consumer Research across Cannabis Consumers: US adults 21+

From almost nothing, CBD sales have been growing even faster than overall  sales in the dispensary channel

Total USA Legal Cannabis Spending and CBD share ($USD Billions)

 $12.0

CAGR 33%

$10.5

 $10.0

$8.6

 $8.0

$6.6

 $6.0

$4.7

Total CBD*

$3.4

 $4.0

 $2.0

CAGR 101%

$1.15

$0.60

$0.33

$0.14

$0.07

 $‐

2014

2015

2016

2017

2018

Source: BDS Analytics CBD Market Monitor, Arcview & BDS Analytics  *Products containing a substantial proportion of CBD  CBD share: 2% 3%

5%

7%

11%

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2018 BDS Analytics | CONFIDENTIAL

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